We enable companies and organizations that put relationship building at the center of their exchanges, to grow and evolve.
This book is aimed at managers, entrepreneurs, local administrators, community managers
and anyone who owns or wants to build a community.
Adidas, Leroy Merlin, Blablacar, but also Avventure nel mondo, ScuolaZoo, Friendz, Rockin’ 1000 as well: these are just a few of the examples that run through the book, a compelling account of the Community Economy, what it is and how it works.
The role of people who create these organizations and services; the new ways of relating to the customer; the platform as an organizational choice; the specificities of roles and functions; the strategies for designing a community and its life cycle -from its environment to its governance-; but above all the factors at stake for its sustainability. These are many of the ingredients that define a new type of organization -community based- that is increasingly gaining presence on the business landscape, challenging traditional market players.
The book is currently only available in Italian.