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The community narrative appeals to many companies. It is on everyone’s lips more and more often and companies are trying to experiment, but in most cases without any real awareness or investment. In the best-case scenario, after the first events or the launch of yet...

Communities need a budget. And if you don't have one, or don't want to spend the money, it means you don't believe the community is an asset to be built on....

To successfully launch and grow a community requires a strategy, tactics, skills and investment. Often, however, companies hire a dedicated community manager without providing the right support to achieve the objective. In this article we will talk about some mistakes that should be avoided....

The word community is on everyone’s lips today. It seems that every company, start-up, association, group has its own community. If this was true, it would be nice. If all those who claim to have a community had it, organizations (profit and non-profit) would probably...

The real value of this approach is to transform an audience that by definition is passive or that has a minimum degree of interaction, into a group of active people who dynamically collaborate in the construction of a solution, of a benefit, of an asset....

How to turn employees into engaged and satisfied employees? Some principles of Community Design that can also be applied within organisations that want to turn their employees into collaborators. In the end it is all about starting to think of them as people with whom...