Social networks as we have known them over the past decade seem to be on the wane now. Where has the intimate conversation among peers gone? What happened to the many Facebook groups we used to call communities?...
Understanding the motivations that drive people to participate within a community is, in fact, understanding what drives involvement and, thus, the success of a community. ...
The rituals of new communities involve members at repeated intervals and, in doing so, mark the habits and traditions of the community itself. These moments, mainly facilitated by the community's enablers, serve to perpetuate culture and awareness and allow the community's life to be...
A Community Manager is not a Social media manager, nor a Brand Manager or a Software Engineer. In this episodes Marta Mainieri details the specifics of this position....
It is not easy to engage a community. Managing and growing a community means, launching a project, activating people, and getting them to act together. Collaborating, as is known, requires effort because it means devoting time - an increasingly precious commodity - but above all,...
Openness is related to the identity, safety, and growth of a community. Openness defines who participates in a community but also who does not participate, also known as “the antagonists.”...
Belonging is the primary ingredient of community-making: if there is no sense of belonging and if members do not feel part of a community, then there is no community at all....
Every communication plan goal should be to build sense and co-produce value together with clients and collaborators. Here are 5 key steps to set it up....
Enable is a technical term, a technicality, widely used in the world of the platform economy, which literally means “to make someone able to do something.” Enabling, on the other hand, implies a willingness to activate people, to empower them. In the specific context of...
Welcome to the Community Dictionary. This series of articles will feature the English version of the Italian spoken podcast hosted by Marta Mainieri, and produced by Produzioni Dal Basso. Community Design The term “Community design” does not exist, at least in academic literature. My friend Daniela Selloni, a...