Communities need a budget
Communities need a budget. And if you don't have one, or don't want to spend the money, it means you don't believe the community is an asset to be built on....
30 March, 2022
Author: Marta Mainieri
The loneliness of the community manager: unclear tasks and little support
To successfully launch and grow a community requires a strategy, tactics, skills and investment. Often, however, companies hire a dedicated community manager without providing the right support to achieve the objective. In this article we will talk about some mistakes that should be avoided....
20 February, 2022
Why having a community is better than having an audience
The word community is on everyone’s lips today. It seems that every company, start-up, association, group has its own community. If this was true, it would be nice. If all those who claim to have a community had it, organizations (profit and non-profit) would probably...
06 May, 2021
Community design as an approach: 4 main project areas
The real value of this approach is to transform an audience that by definition is passive or that has a minimum degree of interaction, into a group of active people who dynamically collaborate in the construction of a solution, of a benefit, of an asset....
26 February, 2021
How communities can help companies rethink their organisations
How to turn employees into engaged and satisfied employees? Some principles of Community Design that can also be applied within organisations that want to turn their employees into collaborators. In the end it is all about starting to think of them as people with whom...
05 February, 2021
From Sharing Economy to Community Economy: why it is important to learn how to design communities
In 2013 The Economist introduced the Sharing Economy to the world. Since then, many things have changed. What is left of the sharing economy and its narrative?...
27 January, 2021
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