Author: Marta Mainieri

The rituals of new communities involve members at repeated intervals and, in doing so, mark the habits and traditions of the community itself. These moments, mainly facilitated by the community's enablers, serve to perpetuate culture and awareness and allow the community's life to be...

The community narrative appeals to many companies. It is on everyone’s lips more and more often and companies are trying to experiment, but in most cases without any real awareness or investment. In the best-case scenario, after the first events or the launch of yet...

Communities need a budget. And if you don't have one, or don't want to spend the money, it means you don't believe the community is an asset to be built on....