Did you know that a community manager is not a social media manager?
In this course you will learn to understand who the community manager is (and who is not), what his or her role is, and how it differs from the roles of other communication professionals (such as the social media manager).
You will learn:
-Why this figure is highly sought after and why is crucial in all processes of community management;
-Its main features and tasks, and the skills and knowledge required to fulfill them.
-You will also learn how to recognize and distinguish a good community manager job announcement.
This course is aimed at:
- Community managers (or aspiring community managers).
- Companies that want to include a community manager in their organization.
- Or companies that already have this figure and want to better understand the profile and the tasks to be entrusted to this figure.
Watch the introduction video
Course index
The Community Manager
1. Five myths to dispel. Who IS NOT a Community Manager.
2. Who IS a Community Manager
3. What a Community Manager does
4. The skills of a Community Manager
5. Opportunities for career growth
Conclusions
6. How to distinguish a good job posting
What you will learn from this course
- An understanding of the skills, activities, and growth opportunities for a community manager.
- A perspective of this role fits within the organizational processes of managing a community.
- The ability to distinguish a good job posting and a structured job posting proposal.
- Case studies of Italian and international communities.
With this course you will gain practical knowledge and tools to define the figure of the community manager. You will be able to apply theoretical knowledge and learn from case studies to understand the subtleties of this role.
In addition, you will be able to apply the acquired knowledge in different contexts such as corporate organizations, start-ups, nonprofit organizations or personal projects.
The lecturer
Elisa Saturno
Elisa Saturno is a designer, lecturer and an expert in design methodologies applied to the topics of social innovation, community economy and circular economy. Since 2019, she has been teaching design in several institutes, including Politecnico di Milano and IES Abroad Milano.
Since 2016 he has been working on projects to activate public and cultural spaces through participatory architecture processes and since 2017 he has been collaborating with European organisations and architecture firms to develop circular economy processes in the field of design and architecture.
From 2019, together with Collaboriamo, she has been engaged in design, training and consultancy on the topics of collaborative economy, and in particular community economy.
How to purchase the course
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