define the value proposition of your community

What this course is about

Did you know that without a value proposition a community is not a community?
What is it? And why is it so important in building a community?

In this course you will learn to understand what is meant by a value proposition and how it differs from the traditional corporate mission statement. You will also learn what its main characteristics are, how it fits into a community and why it is so important.

We will also take a look at the key principles of community design and we will take the first steps to define a value proposition. In fact, you will learn how to identify the need, the aggregating factor, and the purpose for starting and growing your community.

In addition, you will be given numerous practical examples to help you make the more theoretical aspects concrete. At the end of class you will have a tool from our community toolkit to help you define your value proposition.

The course is suitable both for those who want to start designing a community, as well as for those who want to grow their community around a value proposition in a more conscious and structured way.

Watch the introduction video

Course index

The value proposition

1. What we mean by value proposition
2. Identify the needs of a community

Elements that make up the value proposition

3. The members
4. Bonding factors
5. Purpose


6. A tailored made tool to define the value proposition

What you will learn from this course

  • An understanding of the importance of the value proposition for a community.
  • The theoretical basis for defining the value proposition, which will enable you to develop strategies for creating and managing communities.
  • Knowledge of both Italian and international case studies.
  • A useful tool for defining the value proposition in your community.

This course will provide you with a basis for understanding how to design the value proposition of your community.

You will be able to put the theoretical knowledge you have gained into practice, learn from the case studies, and use the tool provided to understand the importance of the value proposition. By the end of the course, you will be able to apply the knowledge gained in a variety of contexts, including corporate organizations, start-ups, nonprofits, and personal projects.

The lecturer

Elisa Saturno

Elisa Saturno is a designer, lecturer and an expert in design methodologies applied to the topics of social innovation, community economy and circular economy. Since 2019, she has been teaching design in several institutes, including Politecnico di Milano and IES Abroad Milano.
Since 2016 he has been working on projects to activate public and cultural spaces through participatory architecture processes and since 2017 he has been collaborating with European organisations and architecture firms to develop circular economy processes in the field of design and architecture.
From 2019, together with Collaboriamo, she has been engaged in design, training and consultancy on the topics of collaborative economy, and in particular community economy.

elisa saturno

How to purchase the course

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